Privacy policy

Last Updated: 21/05/2026

1. Information We Collect

When you visit our website or place an order, we collect certain personal information necessary to provide our services. This includes:

  • Device Information: Your web browser version, IP address, time zone, cookie details, what sites or products you view, search terms, and how you interact with our website. This is collected automatically via cookies, log files, web beacons, tags, or pixels.
  • Order Information: Your name, billing address, shipping address, email address, and phone number. This is collected directly from you when you make a purchase or attempt to make a purchase. Payment data (such as credit or debit card numbers) is inputted by you at checkout but is processed via secure, encrypted tokenization and is not accessible or stored by us.

2. Lawful Basis and How We Use Your Personal Information

Under the UK General Data Protection Regulation (UK GDPR), we must disclose the specific legal grounds we rely upon to process your data. We use your personal information for the following purposes based on these legal frameworks:

  • Performance of a Contract: Necessary to fulfill orders, process payments, arrange shipping via Amazon Multi-Channel Fulfillment (MCF), and provide order updates or transaction confirmations.
  • Legitimate Interests: Necessary to screen our orders for potential risk or fraud, safeguard our digital store infrastructure, manage back-office business accounting, and optimize your overall browsing experience through web analytics.
  • Explicit Consent: Required to provide targeted advertising, retargeting campaigns, product review requests, and direct marketing communications via Seguno Mail, Google Ads, or Meta Ads. You have the right to withdraw this consent at any absolute time.

3. Sharing and Disclosing Your Personal Information

We share your Personal Information with trusted third-party service providers to help us run our store, process transactions, and fulfill our services, as described above. Our data processors are divided into the following business operational frameworks:

E-Commerce Platform Infrastructure:
• We use Shopify to power our entire online storefront, manage customer accounts, securely process checkouts, and generate essential store transactional data.

Logistics, Storage, and Order Fulfillment:
• We share your name, delivery address, phone number, and order details with Amazon (including Amazon Multi-Channel Fulfillment / MCF and Amazon FBA channels) to pick, pack, and ship your goods. We may also share this data with integrated delivery aggregators, couriers, or third-party logistics apps to facilitate domestic and international transport.

Financial Processing, Payment Gateways, and BNPL Providers:
• To process payments and prevent transaction fraud, checkout interactions are handled securely by our integrated merchant networks. Payment card data (Visa, Mastercard, American Express, etc.) is fully encrypted during transfer and processed externally; we do not see or store raw card numbers. This processing framework includes standard card merchants, accelerated payment profiles (such as Shop Pay, Apple Pay, and Google Pay), and Buy-Now-Pay-Later networks (such as Klarna or Clearpay) to assess purchase eligibility and execute payment processing. Their handling of your data is governed by their respective privacy policies.

Business Operations, Accounting, and Bookkeeping:
• For business administration and regulatory tax reporting, transactional records, invoices, customer names, and purchase data are securely passed into our automated ledger connectors, specifically A2X, and synchronized with our core financial software, Xero.

Marketing, Analytics, and Customer Experience:
• We share personal and device data with Google (including Google Analytics, Google Ads, and conversion tracking) and Meta Platforms via tracking pixels to measure ad effectiveness and deploy retargeting campaigns.
• We use the Seguno Email App to securely host our email subscriber lists, distribute automated order retention workflows, and manage promotional newsletter broadcasts.
• We use integrated product review systems and customer support ticketing software to collect verified buyer feedback post-purchase and manage incoming customer service correspondence.

4. Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can easily opt-out of targeted advertising at any time by visiting the settings pages of the platforms listed below:

5. Your Rights (UK & GDPR)

As a resident of the United Kingdom, you are protected by the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. You hold the following legal rights regarding your data:

  • The right to be informed clearly about how your personal data is collected and used.
  • The right to access, correct, update, or request the complete deletion of your personal information.
  • The right to object to processing, or request that we restrict the processing of your data.
  • The right to data portability, allowing you to obtain and reuse your personal data across different services.

If you would like to exercise any of these rights, please contact us directly at info@runwithfreedom.com.

Please note that your information will be transferred outside of the UK (including to Shopify, Google, and Meta servers located in Canada and the United States). These transfers are protected under appropriate Standard Contractual Clauses (SCCs) and recognized legal frameworks to ensure your data remains safe and secure.

6. Data Retention

When you place an order through our website, we maintain your Order Information for our internal business records unless and until you explicitly ask us to delete this information.

Please note that we cannot delete data that we are legally required to keep. Under UK Tax Law (HMRC guidelines), we are required by law to retain certain financial, accounting, and transactional transaction data for a minimum of 6 years following the end of the tax year it relates to.

7. Minors

The Site is not intended for individuals under the age of 18. We do not intentionally or knowingly collect Personal Information from children or minors. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

8. Contact Us & Complaints

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact our Data Protection Officer:

  • Email: info@runwithfreedom.com
  • Trade Name: Run With Freedom
  • Legal Entity: Ecom Essence Ltd
  • Registered Office Address: 3 The Mill, Stuart Works, High Street, Stourbridge, England, DY8 4FA

If you are not satisfied with our response to a data request or privacy concern, you have the statutory right to lodge an official complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues, at www.ico.org.uk.